Foundation preview · v0.1
Defamiliarise the ordinary.
Foundation preview for the lucentdental.co landing pages. Below: every brand token, every base component, in context.
01 · Palette
Earthy, low-chroma, intentionally unusual.
Moss
#7c7865
Clay
#a09c8b
Taupe
#bcb8aa
Sheer
#eeece2
Ink (body)
oklch(25% 0.005 95)
Ink soft
oklch(45% 0.005 95)
Ink faint
oklch(60% 0.005 95)
Moss deep (hover)
oklch(40% 0.012 95)
02 · Typography
Athena, with breathing room. Galano, quietly.
Display large · Athena Light · clamp(4rem, 10vw, 8rem)
Bring your smile to light.
Display medium · Athena Light · clamp(3rem, 7vw, 5.25rem)
Considered cosmetic dentistry.
Display small · Athena Light · clamp(2.25rem, 4.5vw, 3.5rem)
A more honest consultation.
Pull quote · Athena Light Italic — practitioner voice (compliance-safe)
"Restraint is the brief. Most cosmetic work fails by trying to do too much."
— Dr Ben Dang on the Lucent approach
Eyebrow · Galano Light · ALL CAPS · +50pt tracking
The Lucent Process
Body lead · Galano Light · 1.25rem
Cosmetic dentistry, considered. Every appointment with Ben or Matin starts the same way: we listen, we plan, and only then do we suggest a path forward. No upselling. No pressure.
Body · Galano Light · 1.0625rem
Veneers, composite bonding, and clear aligners are the three things we do most. They share a common goal — refining how your smile looks and feels — but they're very different tools. The right one depends on the change you're after, the time you have, and your budget. We'll walk you through the trade-offs honestly at your consultation.
Caption · Galano Light · 0.875rem
Results vary. Final outcomes depend on your starting point, the treatment plan agreed at consultation, and how you maintain things at home.
03 · Buttons
Three variants. Three sizes. Galano SemiBold caps, +100pt tracking.
Primary
Ghost
Text
04 · Section · Moss tone
For brand emphasis moments and full-page conversion blocks.
Used sparingly — once per page, perhaps in the closing CTA. Pair with a sheer-toned button or an inverse eyebrow for hierarchy.
04 · Section · Taupe tone
Quieter accent. Use for testimonial blocks or stat strips.
05 · Consultation quiz
Eight short steps. Better context.
The same consultation quiz can live on practice and doctor pages. Pass service
to label the enquiry and routingKey to send it to
the right lead capture route.
Step 1 of 8
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